International Franchising and Brand Extension
International Franchising and Brand Extension Solicitors, London. International.
We advise franchisees and franchisors on all commercial matters and enjoy a particularly healthy reputation for litigation. We are also recommended for pre-signing services for franchisees, such as financial projection and franchise reviews.
As a full service firm, KaurMaxwell provides a multidisciplinary commercial service to major franchisees and franchisors across the EU, the USA, and the Middle East.
We support notable brands across a wide range of industries and are well versed in international expansion issues and franchise disputes.
Brand extension, which can also be known as brand stretching, is when a company uses its established name on a new product or category. It allows for a company to build on the value out of existing brand equity. Our experienced team are well placed to advise where brand extension is most effective.